Pricing · Published Rates
No "call us
for a quote."
Just real numbers.
Most agencies hide pricing because their margins depend on you being uninformed. Ours don't. Here's roughly what things cost in USD, NGN, and GBP. Exact quote within 48 hours of the first call.
Core Packages
Three starting points.
All fully custom.
We don't do "templates." Every tier is a fully custom WordPress build — what changes is the scope, complexity, and timeline.
Shabtech Starter · Semi-custom
A simpler, faster build —
for a different need.
Not everyone needs a fully hand-coded custom build. Starter is a distinct product line: a polished site assembled on our curated block system, launched in a fraction of the time. Different scope, different tool, honestly priced for it — not a discount on the custom work.
- Up to 5 pages on our curated block system
- Standard design system (not bespoke from scratch)
- Mobile-first, sub-2s load, basic SEO
- Contact form + analytics
- 14-day post-launch support window
- 2–3 week delivery
Not included: WooCommerce, custom plugins, bespoke design, or the 90-day iteration window — those live on the fully custom tiers.
Or step up to a fully custom build
Essentials
For bootstrapped founders
₦3.5M+
- Custom WordPress site, up to 7 pages
- Mobile-first, sub-2s load time
- Basic SEO foundation (meta, schema, sitemap)
- Contact forms + analytics setup
- 30-day post-launch support
- 4-week delivery window
- Team training via Loom
Growth
For scaling brands
₦7.8M+
- Everything in Essentials
- WooCommerce or membership setup
- Paystack + Flutterwave integration
- Advanced SEO + conversion tracking
- Email capture + automation hooks
- 90-day iteration window
- 6–8 week delivery window
- Priority WhatsApp response
Enterprise
For established companies
₦15.5M+
- Everything in Growth
- Custom plugin development
- Multi-language / multi-currency
- Third-party system integrations
- Dedicated project manager
- Priority WhatsApp support line
- 10–14 week delivery window
- Quarterly strategy reviews
All prices are starting points. Final quote depends on scope — we provide exact pricing within 48 hours of the discovery call.
We take on a limited number of new builds each quarter to protect delivery quality — if you're planning a launch, it's worth starting the conversation early.
Add-Ons
Optional extras
priced clearly.
Projects often need more than the base tier covers. Here's what extras typically cost — added transparently to your proposal, separate from core scope.
Additional pages
₦350K / page
Fully designed and built beyond the base page count.
Blog / content migration
₦500K–₦1.5M
Moving existing posts, categories, and SEO from an old site.
Multi-language
₦1.2M+
WPML or Polylang setup with full translation infrastructure.
Advanced SEO package
₦800K
Technical SEO audit, schema, keyword mapping, and content plan.
Booking system
₦600K+
Calendly integration, Amelia, or custom appointment booking.
Membership / paywall
₦1.5M+
MemberPress or custom membership with content gating.
Custom plugin
₦2M+
Bespoke functionality that doesn't exist in the WordPress ecosystem.
Extra Woo products
₦3K / product
Beyond the 100 products included in the Growth tier.
Logo / brand identity
₦800K+
Through our brand partner — if you need identity work alongside the build.
Ongoing & Rescue Work
Not just new builds.
Two services outside the main build tiers: monthly care for live sites, and rescue jobs for broken ones.
Care & Growth
Monthly retainer
₦450K/mo
- Core, theme, and plugin updates (staged + tested)
- Daily off-site backups, 30-day retention
- Malware scanning + security monitoring
- Weekly speed + uptime monitoring
- 24hr WhatsApp response (business hours)
- 4 hours of dev time per month (rolls over 3 months)
- Monthly site health report
- Cancel anytime with 30 days' notice
Rescue & Redesign
One-off project
₦2.9M+
- 48-hour site diagnosis + written audit
- Malware removal if compromised
- Speed optimisation to sub-2s load
- Design refresh or full rebuild
- SEO migration plan (protect rankings)
- Zero-downtime deployment
- Team training on rebuilt site
- 30-day post-launch support
Our Guarantees
Three things we stand behind.
We publish prices and back them with real commitments. If we miss the mark, we fix it at our cost — not yours. No weasel clauses, no fine-print escape hatches.
Launch Guarantee
30-day launch or we waive the PM fee
On standard Essentials builds. Miss the date we agree to in writing — project management fee removed from final invoice.
Performance Guarantee
Lighthouse 98+ or we keep working
If your finished site doesn't hit 98+ Performance and 100 SEO on mobile Lighthouse, we keep working — at no extra cost — until it does.
Ownership Guarantee
Full ownership. Always. No lock-in
You get all code, all credentials, all documentation at launch. You can leave any time and take everything with you. Our retention comes from being worth keeping.
Pricing FAQ
The questions
we get every week.
Are these really "starting at" prices, or bait-and-switch?
Really starting at. "Starting at" means a project that fits the standard scope we publish. If your project needs more (more pages, more integrations, more custom functionality), we price the delta transparently in the proposal before contract. 95% of our projects come in within 10% of the original quote.
Why is your pricing 3–5× lower than US / UK agencies?
Because our cost base is lower, not our quality. We're based in Nigeria, which means office rent, staff salaries, and operational overhead cost a fraction of what equivalent resources cost in London or Brooklyn. We pass that difference to you. The work itself is the same — same 13-year process, same senior developers, same Lighthouse scores.
What payment methods do you accept?
Bank wire (USD, GBP, EUR, NGN), Wise, USDT/USDC for crypto payments, and direct NGN transfers for Nigerian clients. 50% deposit to start, 50% on launch. Enterprise tier projects can be split into 3 or 4 milestone payments on request.
Do you offer discounts?
Rarely. Our pricing is already engineered to be the best value in the market — not the cheapest, the best value. Occasional exceptions: non-profit discount (10% on all tiers), and referral credit (₦500K off your next build when you refer a paying client). We don't do "first client" or "starter" discounts.
What's included in "90-day iteration window"?
Anything that makes the site work better. That includes: conversion tuning based on real analytics, fixing edge cases that surface in production, adjusting copy/layout based on how users actually behave, minor new features that didn't make v1. It doesn't include: building entirely new pages, full redesigns, or major new functionality — those are separate project requests.
What if I need to pause the project mid-build?
We can pause once, for up to 4 weeks, at no charge. Beyond that, we charge a reservation fee (20% of remaining project value) to hold your slot. Projects paused more than 8 weeks are re-quoted at then-current rates.
Do you offer hosting?
We don't resell hosting — but we'll set you up on the best hosting for your specific build (usually Cloudways, Hostinger Business, or Kinsta depending on traffic and budget). You own the hosting account, not us. We handle the configuration as part of launch.
Can I start with a Care plan without having you build the site?
Yes, but we'll do a Site Takeover Audit first (₦200K, refunded if you become a Care client) to assess the current state and make sure we can realistically support it. Some inherited sites are so poorly built that care is just firefighting — in those cases, a Rescue or Redesign is the better path.
What's your refund policy?
After the 50% deposit, the first phase (discovery + design) is fully refundable if you're not happy with the direction — minus a small discovery fee (typically ₦300K). Once development begins, work completed to that point is non-refundable, but we'll hand over all work product so you can take it to another developer.
Let's get you an
exact quote.
Book a 30-minute call. We'll map your project to the right tier and send a detailed, itemised proposal within 48 hours.
■ Fast sites. Good code. No surprises. ■